Monday, September 8, 2008

The demise of search engines

Search couldn't solve all problems. At least the current search engines. What's missing is the trust. For example, when trying to buy an item online, you would want to go to a trusted source, such as Amazon to find and buy the item. It doesn't matter how well a site does SEO and how well the site ranks on Google or baidu. People simply don't have the high level of trust for the site.

So, for online purchase, what we are seeing is that lot of people directly go to those shopping sites, such as Amazon etc.

So, the search engines are not useful in this case for the shoppers. In fact, one of the weak point of web search engines is lack of trust for the searchers.

Long term wise, I envision a day when there is no web crawler based search engines anymore. Instead, a trusted source that aggregates all the feed is the new search engine paradigm.

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